Edgard Tabet

Edgard Tabet is a Lebanese business leader, entrepreneur and strategic advisor with more than 25 years of professional experience in Saudi Arabia. His career has developed through operational leadership, business development, client relations, entrepreneurship and corporate restructuring, across sectors including hospitality furnishings, advertising, events, fabrication and automotive.

Edgard began his Saudi career in 2000 with Habitat in the hospitality furnishings sector. Within two years, he was promoted to Operations and Public Relations Manager, taking on responsibilities that combined operational coordination with relationship management. This period gave him direct exposure to major projects, prominent clients and senior stakeholders, helping him develop an understanding of how business is built and delivered in the Saudi market.

As his career progressed, Edgard moved beyond day-to-day operations into commercial advisory and business development. He advised a Saudi business principal on a venture that became profitable, strengthening his experience in identifying opportunities, aligning stakeholders and translating commercial ideas into practical action.

He later founded and managed Digitect, gaining firsthand experience of building and running a business. His entrepreneurial journey included growth, difficult setbacks and the process of rebuilding. These experiences shaped his approach to leadership, particularly his emphasis on financial discipline, accountability, resilience and the importance of choosing the right partners.

More recently, Edgard served as Group Managing Director of Emotion Group, overseeing a portfolio that included Emotion Agency, Motion Motors and Vertex Integra. His mandate focused on restructuring the group, addressing debt, strengthening management responsibilities, controlling costs and developing commercial opportunities. His work also included exploring strategic partnerships for the automotive business and improving coordination between company leadership and support functions.

Today, Edgard is applying this accumulated experience to strategic advisory, market-entry opportunities and new entrepreneurial initiatives. Alongside Charbel Tabet and Ahmed Ali, he is developing ACE, a proposed technology venture focused on digital products, software development and technology services for Saudi Arabia and the wider GCC. ACE remains an early-stage concept, pending formal registration and licensing.

Within the founding team, Edgard contributes commercial strategy, Saudi market knowledge, partnership development and business direction. His career reflects a belief that sustainable success comes from understanding the market, earning trust, managing resources responsibly and following through on commitments.