Ahmed Ali

Ahmed Ali is a product developer working across digital strategy, development and growth, with more than five years of experience across Egypt, Qatar, Saudi Arabia and the UAE.

What sets his work apart is that he doesn't treat marketing, product and technology as separate tracks. He starts from the market and the customer, decides what should be built, helps shape the product and its digital experience, then leads its launch, growth and measurement.

In Saudi Arabia's automotive sector, his role reached past digital strategy into shaping the experience itself: from website structure, customer journeys and digital sales experiences, to content and social strategy, finance-offer campaigns and paid acquisition across Google, Meta and TikTok, backed by a complete measurement setup in GA4 and Google Tag Manager.

He has also worked on platforms, experiences and campaigns for organisations across the region, including RM Clinic in Makkah, Wejhat × Kidana, Binghatti in Dubai and Mobile Developers Week in Abu Dhabi, alongside UX and SEO work for brands such as QNB, Ooredoo, Saudia and Chelsea FC, and in-house marketing roles in Qatar and Saudi Arabia.

His experience runs from growth and acquisition strategy, conversion optimisation and search, to designing and developing digital products and platforms for web and mobile. He builds hands-on with React, Next.js, Flutter, Firebase and Supabase, with experience in integrations, APIs, payment systems, automation and cloud infrastructure.

He also builds the measurement and analytics systems that connect product to growth, using tools such as GA4, Google Tag Manager, Search Console and Looker Studio, and uses data, AI and automation to improve the user experience, decision-making and performance across the whole customer journey.

Within ACE's founding team, alongside Edgard Tabet and Charbel Tabet, Ahmed leads part of the product strategy and build, the digital experience and growth. His role starts with spotting opportunities and deciding what is worth building, and extends to shaping the product, launching it and building its path to growth: the approach the team applies to its own products, FODI first among them.